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Associate Director, Product Management -ftwilliam.com

Wolters Kluwer

(Remote / Hybrid)

The Associate Director, Product Management for ftwilliam.com provides strategic and operational leadership for technology enabled products in a SaaS environment. This role serves as a key connector across Product, Engineering, Marketing, Sales, Support, and external partners. The Associate Director leads and coaches teams responsible for product strategy, customer engagement, partnerships/integrations, and quality execution—ensuring alignment to customer needs, business priorities, and go to market readiness. 

Reporting & Leadership Scope 

• Manages the Product Owner Manager, who oversees Product Owners and Document Drafters 
• Manages Product Manager/Custom Development Project Manager 
• Oversees Subject Matter Experts, including an Actuary and ERISA Attorney 
• Oversees the Quality Control team 
• Works closely with Marketing, internal Product Management, Sales, Support, and external partner organizations 

Product Strategy & Portfolio Leadership 

• Drive product direction and prioritization in partnership with internal Product Management and key stakeholders. 
• Identify and evaluate new product and development opportunities based on customer needs, business goals, and market signals. 
• Ensure product strategy translates into clear execution plans and measurable outcomes across teams. 

Partnerships & Third-party Integrations 

• Identify, assess, and advance new partnership opportunities that support strategic growth and customer value. 
• Lead discussions and ongoing collaboration with third-party providers regarding integrations, requirements, and positioning. 
• Partner with Engineering team to ensure integration initiatives are aligned, feasible, and well supported. 

Customer Advisory Board & Institutional Customer Engagement 

• Own and run the Customer Advisory Board (CAB): planning agendas, facilitating sessions, capturing insights, and driving follow through. 
• Facilitate product updates and roadmap discussions with institutional customers to build trust, adoption, and alignment. 
• Translate customer feedback into actionable roadmap items, product improvements, and partnership opportunities. 

Cross Functional Enablement (Marketing, Sales, Support) 

• Provide ongoing product updates and insights to Marketing to enable creation of collateral, messaging, and campaign planning. 
• Support Sales with product positioning, competitive differentiation, talking points, and training content. 
• Facilitate regular product updates for the Support team to improve readiness, consistency, and customer outcomes. 
• Facilitate regular product updates for Sales to ensure field alignment on roadmap, releases, and customer relevant value. 

Team Leadership, Coaching & Change Management 

• Lead with strong ownership and accountability to push initiatives through complexity and ambiguity. 
• Coach managers and team members to embrace change, scale effective processes, and continuously improve delivery. 
• Provide guidance to ensure SMEs (Actuary/ERISA Attorney) are integrated effectively into product definition, decisions, and quality outcomes. 
• Oversee quality control practices to ensure high standards for accuracy, compliance, and customer experience. 

Customer Discovery, Focus Groups & Competitive Research Coaching 

• Coach and support the team in planning and facilitating focus groups, customer interviews, and feedback sessions. 
• Ensure teams apply structured synthesis methods (themes, patterns, and actionable insights) that feed the roadmap and story development. 
• Coach the team through ongoing competitor research and market analysis to inform positioning, differentiation, and prioritization. 
• Promote consistent discovery and research practices that strengthen customer centric decision making. 

Required Qualifications 

• 7+ years of Product Management experience in a SaaS company 
• Bachelor's degree in business, engineering, marketing, software development, or a related field or equivalent combination of education and experience.
• Demonstrated experience leading cross functional work in a matrix environment.
• Experience working with external partners and third-party integrations.

Required Skills & Leadership Characteristics 

• Strong leadership presence with the ability to drive large, complex initiatives to completion. 
• Ability to inspire and motivate teams, creating clarity, focus, and accountability.
• Proven ability to coach teams through change, helping others adopt new processes and ways of working.
• Exceptional communication skills (written, verbal, and facilitation), including executive level and customer-facing communication. 
• Customer centric mindset with strong instincts for customer value, usability, and outcomes.
• Strong judgment, prioritization, and stakeholder management skills in a matrixed organization.

Preferred Qualifications

• Experience in the employee benefits industry.
• Experience partnering with Marketing on go to market launches and campaign strategy.

How to Apply

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